SAN FRANCISCO, March 8, 2010 – On March 25, 2010, in more than 175 cities around the world, thousands of people will demonstrate social media’s power for social good through the second annual Twestival. The global event is a worldwide fundraising initiative that uses social media, particularly Twitter, to focus participants’ talent and resources to benefit one cause for one day. All proceeds generated from the 2010 Twestival will support education and be donated to Concern Worldwide, a non-governmental, international, humanitarian organization that since 1968 has dedicated itself to reducing suffering and eliminating poverty.
“Organizing online and gathering offline allows Twestival to harness the incredible communication power of Twitter to propel participation in real events around the world,” said Amanda Rose, founder of Twestival. “There is no shortage of people who are passionate and want to help. The challenge is coordination, not participation. By using social media platforms such as Twitter, Twestival is able to connect hundreds of independent local events into a powerful global initiative. At last year’s Twestival, more than 1,000 volunteers and 10,000 donors raised more than $250,000 to provide clean and safe drinking water for more than 17,000 people. We know this works—and we’re excited to make it work for every child in the world that deserves an education.”