DC Media: National Journal Brings on Arnold Worldwide


WASHINGTON, June 14 /PRNewswire/ — Arnold Worldwide announced today that it will assume “integrated agency of record” duties for D.C.-based National Journal, the nation’s premier source of politics and policy coverage. Arnold will help the 40-year old publication with a strategic brand repositioning effort, to include an integrated marketing campaign across print, social media, and online advertising. The account will be handled out of Arnold Worldwide’s Washington, DC office.

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Local news source National Journal is ready to change the journalism game and bring on Arnold Worldwide. The 40-year old publication wants to join the new information space and revamp reporting processes and communications. Seeing how DC is a strong political power town, its refreshing to see the good old boys take measures to change the standards for media business and their readers.

Source: Forbes.com | http://j.mp/cn3ujx


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