WASHINGTON, June 14 /PRNewswire/ — Arnold Worldwide announced today that it will assume “integrated agency of record” duties for D.C.-based National Journal, the nation’s premier source of politics and policy coverage. Arnold will help the 40-year old publication with a strategic brand repositioning effort, to include an integrated marketing campaign across print, social media, and online advertising. The account will be handled out of Arnold Worldwide’s Washington, DC office.
Local news source National Journal is ready to change the journalism game and bring on Arnold Worldwide. The 40-year old publication wants to join the new information space and revamp reporting processes and communications. Seeing how DC is a strong political power town, its refreshing to see the good old boys take measures to change the standards for media business and their readers.
Source: Forbes.com | http://j.mp/cn3ujx