The rich universe of the social media landscape broken down by Fred Cavazza in a way that gives a quick glance out how the social web is connected. Brands can take time to find market and manage their products and services with relative platforms. For instance, to get the message out to the clients and fans brands can use a blogging platform like WordPress but also add to the amplification by syndicating to Twitter; this can be further expanded by using clever images and placing them on Flickr, adding the image to the blog post and also adding an excerpt to the image on Flickr with a link back to the blog post. With these three platforms you have created a wider audience to share with and can also share the marketing or story from three different places across multiple days. Don’t become reliant on only a blog platform or only Facebook. Be creative and selective with your brand content.
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