Via Scoop.it – Social Media C4
The Mattel and Greenpeace story using Ken, the doll, as a plot to bring change: priceless! No idea how I missed that one. True Blood using social media via Facebook and video for fans: I haven’t kept up with the show but could be swayed to get involved. The recently announced partnership of American Express and Foursquare gives a credit company first crack at making intuitive marketing deals with shoppers that like to check in and share with the world. Forward thinking social media campaigns, that’s social media C4!
* Image Copyright: Greenpeace via iMediaConnection.com